I was among the first generation to ‘cut cable’. The high, monopolistic prices, obnoxious commercials, and complex bundled offerings drove legions of folks just like me to pursue à la carte options through the internet.
These options were flexible, scalable, largely free of ads, and (particularly to those willing to share a login or two) incredibly affordable. The internet’s power to cheaply distribute media began winning out.
As trends continued, streaming options legitimized and users no longer need to share logins to gain access - they just subscribed instead. Shortly following that season of legitimization, the streaming fees for cable cutters began to stack up - Netflix, Hulu, HBO Go/Now, CBS, etc. Cable cutters quickly found themselves paying as much for a cobbled selection of streaming services as they had paid for their traditional cable.
The solution was obvious - a return to bundling! 🙃
Tech giants like Hulu
, and Sony
joined traditional players like Sling
(owned by Direct TV) in offering bundled, streaming TV packages.
…Well, not yet.
In several significant announcements this week, we are beginning to complete the circle through an even more predictable method - free.
That’s right! Get your rabbit ears
ready. Free, ad-supported television is making a comeback.