After missing last Friday, due to the holiday weekend, we have an extra juicy issue of the digest this week. I am excited to share it with you.
In Issue #4
, we discussed Twitter’s tipping point. It is the point where a network or platform starts favoring themselves or their advertisers over their users. Medium
, an insanely popular blogging platform meant to bring pleasure and value back to written content, passed their tipping point this week.
Medium found early growth by allowing organizations to outsource their company blog to Medium. They could have a custom URL for their blog, both simultaneously ‘owning’ their content and sharing it with Medium’s audience.
One of the most notable examples of the arrangement was the blog run by project management software company, Basecamp
. Their blog, Signal vs. Noise
, was one of the first big blogs to migrate to this setup on Medium.
This week, Medium announced they are no longer offering custom URL’s to publishers. This prompted Basecamp cofounder, David Heinemeier Hansson, to share his reaction to this announcement. I suspect his feelings represent many of the publishers in Basecamp’s situation.