The last few Black Friday shopping seasons have resulted in Walmart, Target, Best Buy and others rolling out aggressive free shipping offers to compete with Amazon. Well, this time around, it may not help. In a surprise move, this morning Amazon has announced free shipping for all this holiday shopping season.
While Prime members will still get two-day expedited shipping, along with other perks, Amazon is doing away with the usual $25 minimum order requirement starting today. This is a big move that is sure to shake-up Black Friday unlike ever before.